The Family’s philanthropic interests are channeled through the Kindness is Cool Foundation (KIC), established to promote kindness, community development, and opportunities for the underprivileged in Nigeria. KIC focuses on education, youth empowerment, and social welfare programs, particularly in Lagos communities. The Foundation is funded by the Family and overseen by trustees dedicated to making a positive impact. See [KIC website URL, e.g. www.kindnessiscoolfoundation.org].